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Showing posts from August, 2008

Word of mouth

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It is no surprise that word of mouth plays a major factor in the success of a product. Be it movies, restaurants, shopping malls, brand names, music, theme parks or be it anything, word of mouth surfaces and resurfaces time and again, putting the final zing thing in a person's mind. OK, let me go for it or No, the reviews are bad, let us forget the whole thing! Our minds are embedded with set ideas, obtained from different sources that we are absolutely tuned to what we should expect. Over-expectations can sometimes be a real dampener. You expect a lot of things from something, and, even if it is above average, you get the feeling of being let down. The reverse mechanism, don't hear from anybody's mouth , can sometimes work out to a terrific advantage. You know nothing about something, and when, finally, you get the taste of that something , it leaves you with an exhilarating feeling. Now, I should go around telling something about this . So, the bottom line is, ove...

Maami, the match maker!!!

In what can be termed as the most orthodox form of arranging a marriage, the match making process is tied to fate rather than love.  Though the conservative image of India is changing, arranged marriages still form the most popular way of tying the knot.  Speculation and analysis fills the household as soon as people realize that there is a boy or girl of marriageable age.  The mega event begins not just a day or two before the marriage, but months, sometimes years in advance, so that the best proposal is sealed.  In this duration, magically, every elder in the house will remember you, and each time, you are encountered with, Ennada (What's up?), as if their sole aim in life is to extract a blush from you.  You are hardly the type to care about such things. Anyway, Karthik Chandramouli ( remember the protagonist of the Boston video mimicking Rajini ) and I came up with a gist of the conversation that would take place between two tamil maamis.  I have to...