Word of mouth

It is no surprise that word of mouth plays a major factor in the success of a product. Be it movies, restaurants, shopping malls, brand names, music, theme parks or be it anything, word of mouth surfaces and resurfaces time and again, putting the final zing thing in a person's mind. OK, let me go for it or No, the reviews are bad, let us forget the whole thing! Our minds are embedded with set ideas, obtained from different sources that we are absolutely tuned to what we should expect. Over-expectations can sometimes be a real dampener. You expect a lot of things from something, and, even if it is above average, you get the feeling of being let down. The reverse mechanism, don't hear from anybody's mouth , can sometimes work out to a terrific advantage. You know nothing about something, and when, finally, you get the taste of that something , it leaves you with an exhilarating feeling. Now, I should go around telling something about this . So, the bottom line is, ove...